Journal article 1155 views 844 downloads
Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
Mahmud Akhter Shareef,
Bhasker Mukerji,
Mohammad Abdallah Ali Alryalat,
Angela Wright,
Yogesh Dwivedi
Journal of Retailing and Consumer Services, Volume: 43, Pages: 258 - 268
Swansea University Author: Yogesh Dwivedi
DOI (Published version): 10.1016/j.jretconser.2018.04.006
Abstract
Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
| Published in: | Journal of Retailing and Consumer Services |
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| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa39537 |
| Keywords: |
Advertisement; Facebook; Facebook marketing; Consumer attitude; Behavioural attitude; Social network advertisement |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
258 |
| End Page: |
268 |