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Electronic Word of Mouth (eWOM) in the Marketing Context

Ellie Ismagilova Orcid Logo, Elvira Ismagilova, Yogesh Dwivedi, Emma Slade, Michael D. Williams

Swansea University Authors: Ellie Ismagilova Orcid Logo, Yogesh Dwivedi

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DOI (Published version): 10.1007/978-3-319-52459-7

ISBN: 9783319524597 9783319524580
Published: Cham, Switzerland Springer 2017
Online Access: http://link.springer.com/book/10.1007%2F978-3-319-52459-7
URI: https://cronfa.swan.ac.uk/Record/cronfa32087
first_indexed 2017-02-24T04:55:25Z
last_indexed 2022-01-29T04:20:14Z
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spelling 2022-01-28T11:57:28.8973399 v2 32087 2017-02-23 Electronic Word of Mouth (eWOM) in the Marketing Context 978a0722ccb70c8c3816004d8a9f1567 0000-0001-9634-194X Ellie Ismagilova Ellie Ismagilova true false d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2017-02-23 CBAE Book Springer Cham, Switzerland 9783319524597 9783319524580 Application software, Business, Business and economics, Business and management, Computers information Sales and marketing, Social media. Business Information, Online marketing, Information systems applications. 31 3 2017 2017-03-31 10.1007/978-3-319-52459-7 http://link.springer.com/book/10.1007%2F978-3-319-52459-7 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2022-01-28T11:57:28.8973399 2017-02-23T23:46:50.5850022 Faculty of Humanities and Social Sciences School of Management - Business Management Ellie Ismagilova 0000-0001-9634-194X 1 Elvira Ismagilova 2 Yogesh Dwivedi 3 Emma Slade 4 Michael D. Williams 5
title Electronic Word of Mouth (eWOM) in the Marketing Context
spellingShingle Electronic Word of Mouth (eWOM) in the Marketing Context
Ellie Ismagilova
Yogesh Dwivedi
title_short Electronic Word of Mouth (eWOM) in the Marketing Context
title_full Electronic Word of Mouth (eWOM) in the Marketing Context
title_fullStr Electronic Word of Mouth (eWOM) in the Marketing Context
title_full_unstemmed Electronic Word of Mouth (eWOM) in the Marketing Context
title_sort Electronic Word of Mouth (eWOM) in the Marketing Context
author_id_str_mv 978a0722ccb70c8c3816004d8a9f1567
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv 978a0722ccb70c8c3816004d8a9f1567_***_Ellie Ismagilova
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Ellie Ismagilova
Yogesh Dwivedi
author2 Ellie Ismagilova
Elvira Ismagilova
Yogesh Dwivedi
Emma Slade
Michael D. Williams
format Book
publishDate 2017
institution Swansea University
isbn 9783319524597
9783319524580
doi_str_mv 10.1007/978-3-319-52459-7
publisher Springer
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://link.springer.com/book/10.1007%2F978-3-319-52459-7
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active_str 0
published_date 2017-03-31T19:04:11Z
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