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Electronic Word of Mouth (eWOM) in the Marketing Context

Elvira Ismagilova, Yogesh Dwivedi Orcid Logo, Emma Slade, Michael D. Williams

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/978-3-319-52459-7

ISBN: 9783319524597 9783319524580
Published: Cham, Switzerland Springer 2017
Online Access: http://link.springer.com/book/10.1007%2F978-3-319-52459-7
URI: https://cronfa.swan.ac.uk/Record/cronfa32087
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first_indexed 2017-02-24T04:55:25Z
last_indexed 2022-01-29T04:20:14Z
id cronfa32087
recordtype SURis
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title Electronic Word of Mouth (eWOM) in the Marketing Context
spellingShingle Electronic Word of Mouth (eWOM) in the Marketing Context
Yogesh Dwivedi
title_short Electronic Word of Mouth (eWOM) in the Marketing Context
title_full Electronic Word of Mouth (eWOM) in the Marketing Context
title_fullStr Electronic Word of Mouth (eWOM) in the Marketing Context
title_full_unstemmed Electronic Word of Mouth (eWOM) in the Marketing Context
title_sort Electronic Word of Mouth (eWOM) in the Marketing Context
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Elvira Ismagilova
Yogesh Dwivedi
Emma Slade
Michael D. Williams
format Book
publishDate 2017
institution Swansea University
isbn 9783319524597
9783319524580
doi_str_mv 10.1007/978-3-319-52459-7
publisher Springer
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
url http://link.springer.com/book/10.1007%2F978-3-319-52459-7
document_store_str 0
active_str 0
published_date 2017-03-31T03:39:16Z
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score 11.012924

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