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Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review

Salma S. Abed, Yogesh Dwivedi, Michael Williams

The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57

Swansea University Authors: Yogesh Dwivedi, Michael Williams

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DOI (Published version): 10.1362/146934715x14267608178686

Published in: The Marketing Review
ISSN: 1469-347X
Published: Westburn Publishers 2015
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URI: https://cronfa.swan.ac.uk/Record/cronfa21887
first_indexed 2015-06-02T02:09:27Z
last_indexed 2023-01-11T13:53:06Z
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title Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
spellingShingle Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
Yogesh Dwivedi
Michael Williams
title_short Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
title_full Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
title_fullStr Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
title_full_unstemmed Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
title_sort Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
075aa59a486ba89485d9068decf7814b
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
075aa59a486ba89485d9068decf7814b_***_Michael Williams
author Yogesh Dwivedi
Michael Williams
author2 Salma S. Abed
Yogesh Dwivedi
Michael Williams
format Journal article
container_title The Marketing Review
container_volume 15
container_issue 1
container_start_page 39
publishDate 2015
institution Swansea University
issn 1469-347X
doi_str_mv 10.1362/146934715x14267608178686
publisher Westburn Publishers
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2015-03-01T06:40:48Z
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