Dwivedi, Y., Abed, S. S., & Williams, M. (2015). Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review. The Marketing Review, 15(1), pp. 39-57. doi:10.1362/146934715x14267608178686

Dwivedi, Yogesh, Salma S. Abed, and Michael Williams. "Social Media As a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review." The Marketing Review 15, no. 1 (2015): 39-57.

Dwivedi, Yogesh, Salma S. Abed, and Michael Williams. "Social Media As a Bridge to E-commerce Adoption in SMEs: A Systematic Literature Review." The Marketing Review 15.1 (2015): 39-57.