Journal article 3854 views 5342 downloads
Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57
Swansea University Authors: Yogesh Dwivedi , Michael Williams
-
PDF | Author's Original
Download (459.25KB)
DOI (Published version): 10.1362/146934715x14267608178686
Abstract
Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
Published in: | The Marketing Review |
---|---|
ISSN: | 1469-347X |
Published: |
Westburn Publishers
2015
|
Online Access: |
Check full text
|
URI: | https://cronfa.swan.ac.uk/Record/cronfa21887 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
College: |
Faculty of Humanities and Social Sciences |
---|---|
Issue: |
1 |
Start Page: |
39 |
End Page: |
57 |