Journal article 3916 views 5437 downloads
Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
Salma S. Abed,
Yogesh Dwivedi,
Michael Williams
The Marketing Review, Volume: 15, Issue: 1, Pages: 39 - 57
Swansea University Authors: Yogesh Dwivedi, Michael Williams
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DOI (Published version): 10.1362/146934715x14267608178686
Abstract
Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
| Published in: | The Marketing Review |
|---|---|
| ISSN: | 1469-347X |
| Published: |
Westburn Publishers
2015
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa21887 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1 |
| Start Page: |
39 |
| End Page: |
57 |