Journal article 789 views
The underlying vulnerabilities in key account strategies
Nikala Lane,
Nigel Piercy
European Management Journal, Volume: 24
Swansea University Authors: Nikala Lane, Nigel Piercy
Abstract
The underlying vulnerabilities in key account strategies
| Published in: | European Management Journal |
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| Published: |
2006
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15918 |
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| College: |
Faculty of Humanities and Social Sciences |
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| End Page: |
162 |