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Strategic Marketing

David W Cravens, Nigel Piercy

10

Swansea University Author: Nigel Piercy

Published in: 10
Published: New York McGraw-Hill/Irwin 2013
URI: https://cronfa.swan.ac.uk/Record/cronfa15855
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first_indexed 2013-09-26T11:45:18Z
last_indexed 2018-02-09T04:48:02Z
id cronfa15855
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spelling 2013-09-19T10:11:19.2774397 v2 15855 2013-09-10 Strategic Marketing df21aa7b844f3fd66857825544318e97 Nigel Piercy Nigel Piercy true false 2013-09-10 BBU Book 10 McGraw-Hill/Irwin New York 31 12 2013 2013-12-31 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2013-09-19T10:11:19.2774397 2013-09-10T10:11:10.1412697 Faculty of Humanities and Social Sciences School of Management - Business Management David W Cravens 1 Nigel Piercy 2
title Strategic Marketing
spellingShingle Strategic Marketing
Nigel Piercy
title_short Strategic Marketing
title_full Strategic Marketing
title_fullStr Strategic Marketing
title_full_unstemmed Strategic Marketing
title_sort Strategic Marketing
author_id_str_mv df21aa7b844f3fd66857825544318e97
author_id_fullname_str_mv df21aa7b844f3fd66857825544318e97_***_Nigel Piercy
author Nigel Piercy
author2 David W Cravens
Nigel Piercy
format Book
container_title 10
publishDate 2013
institution Swansea University
publisher McGraw-Hill/Irwin
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2013-12-31T03:18:04Z
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