APA Citation

Piercy, N., & Cravens, D. W. (2013). Strategic Marketing. 10.

Chicago Style Citation

Piercy, Nigel, and David W. Cravens. "Strategic Marketing." 10 2013.

MLA Citation

Piercy, Nigel, and David W. Cravens. "Strategic Marketing." 10 2013.

Warning: These citations may not always be 100% accurate.