Journal article 455 views
Corporate social responsibility initiatives and strategic marketing imperatives
Nigel Piercy,
Nikala Lane
Social Business - An Interdisciplinary, Volume: 1, Issue: 1, Start page: 325
Swansea University Author: Nigel Piercy
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Abstract
Corporate social responsibility initiatives and strategic marketing imperatives
| Published in: | Social Business - An Interdisciplinary |
|---|---|
| ISSN: | 2044-4087 |
| Published: |
2011
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15861 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
1 |
| Start Page: |
325 |