No Cover Image

Journal article 139 views 1 download

Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences

Mengyin Jiang Orcid Logo, Brian Garrod Orcid Logo

Current Issues in Tourism, Pages: 1 - 17

Swansea University Author: Brian Garrod Orcid Logo

  • Stirring the emotions modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences (1).pdf

    PDF | Version of Record

    © 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (CC BY-NC-ND).

    Download (1.06MB)

Check full text

DOI (Published version): 10.1080/13683500.2025.2478285

Abstract

Tea tourism, defined as tourism based on experiencing tea and its production, is an increasingly popular type of tourism. It is based on a complex set of cultural practices and is notable for its ability to stir the drinker’s emotions. This study investigates the role of emotions in tea tourism by p...

Full description

Published in: Current Issues in Tourism
ISSN: 1368-3500 1747-7603
Published: Informa UK Limited 2025
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa69037
first_indexed 2025-03-06T05:40:31Z
last_indexed 2025-03-22T06:04:05Z
id cronfa69037
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2025-03-21T10:18:32.5414998</datestamp><bib-version>v2</bib-version><id>69037</id><entry>2025-03-05</entry><title>Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences</title><swanseaauthors><author><sid>4f81981d78ed3082b232463da24d1bb9</sid><ORCID>0000-0002-5468-6816</ORCID><firstname>Brian</firstname><surname>Garrod</surname><name>Brian Garrod</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2025-03-05</date><deptcode>CBAE</deptcode><abstract>Tea tourism, defined as tourism based on experiencing tea and its production, is an increasingly popular type of tourism. It is based on a complex set of cultural practices and is notable for its ability to stir the drinker&#x2019;s emotions. This study investigates the role of emotions in tea tourism by proposing and testing an empirical model that incorporates dimensions of tea culture with measures of emotion. Based on data from 415 Chinese and Korean tourists visiting a well-known tea-growing region of China, the study analyzes the effects of five dimensions of tea tourism experiences on tourists&#x2019; emotions, based on a combination of the stimulus-organism-response and pleasure-arousal-dominance models. It also examines the relationships between these emotions and destination brand awareness, brand image, perceived quality, satisfaction, and attitudinal loyalty. Relating was the most influential factor in generating pleasure, while acting had the greatest influence on arousal and dominance. Dominance had the strongest impact on brand equity and satisfaction, which in turn drove loyalty. The study also explores how demographic variables affect these experiences and their outcomes. The results highlight significant differences across demographic groups, emphasizing the need for tailored tea-tourism programs to enhance satisfaction and loyalty.</abstract><type>Journal Article</type><journal>Current Issues in Tourism</journal><volume>0</volume><journalNumber/><paginationStart>1</paginationStart><paginationEnd>17</paginationEnd><publisher>Informa UK Limited</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>1368-3500</issnPrint><issnElectronic>1747-7603</issnElectronic><keywords>Brand, emotion, experience, loyalty, satisfaction, tea</keywords><publishedDay>20</publishedDay><publishedMonth>3</publishedMonth><publishedYear>2025</publishedYear><publishedDate>2025-03-20</publishedDate><doi>10.1080/13683500.2025.2478285</doi><url/><notes/><college>COLLEGE NANME</college><department>Management School</department><CollegeCode>COLLEGE CODE</CollegeCode><DepartmentCode>CBAE</DepartmentCode><institution>Swansea University</institution><apcterm>Other</apcterm><funders>This work was supported by Sichuan University of Arts and Science [grant number 2024GCC45R] Open Research Projects 2024, Dazhou Engineering Technology Research Center for Architectural Environment [grant number SDJ2024ZB-10].</funders><projectreference/><lastEdited>2025-03-21T10:18:32.5414998</lastEdited><Created>2025-03-05T16:27:10.5064004</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Mengyin</firstname><surname>Jiang</surname><orcid>0000-0002-6485-2590</orcid><order>1</order></author><author><firstname>Brian</firstname><surname>Garrod</surname><orcid>0000-0002-5468-6816</orcid><order>2</order></author></authors><documents><document><filename>69037__33850__45a869e5a3a44a7e9fc4c6793accf7c0.pdf</filename><originalFilename>Stirring the emotions modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences (1).pdf</originalFilename><uploaded>2025-03-20T20:22:18.7560223</uploaded><type>Output</type><contentLength>1111779</contentLength><contentType>application/pdf</contentType><version>Version of Record</version><cronfaStatus>true</cronfaStatus><documentNotes>&#xA9; 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (CC BY-NC-ND).</documentNotes><copyrightCorrect>true</copyrightCorrect><language>eng</language><licence>http://creativecommons.org/licenses/by-nc-nd/4.0/</licence></document></documents><OutputDurs/></rfc1807>
spelling 2025-03-21T10:18:32.5414998 v2 69037 2025-03-05 Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences 4f81981d78ed3082b232463da24d1bb9 0000-0002-5468-6816 Brian Garrod Brian Garrod true false 2025-03-05 CBAE Tea tourism, defined as tourism based on experiencing tea and its production, is an increasingly popular type of tourism. It is based on a complex set of cultural practices and is notable for its ability to stir the drinker’s emotions. This study investigates the role of emotions in tea tourism by proposing and testing an empirical model that incorporates dimensions of tea culture with measures of emotion. Based on data from 415 Chinese and Korean tourists visiting a well-known tea-growing region of China, the study analyzes the effects of five dimensions of tea tourism experiences on tourists’ emotions, based on a combination of the stimulus-organism-response and pleasure-arousal-dominance models. It also examines the relationships between these emotions and destination brand awareness, brand image, perceived quality, satisfaction, and attitudinal loyalty. Relating was the most influential factor in generating pleasure, while acting had the greatest influence on arousal and dominance. Dominance had the strongest impact on brand equity and satisfaction, which in turn drove loyalty. The study also explores how demographic variables affect these experiences and their outcomes. The results highlight significant differences across demographic groups, emphasizing the need for tailored tea-tourism programs to enhance satisfaction and loyalty. Journal Article Current Issues in Tourism 0 1 17 Informa UK Limited 1368-3500 1747-7603 Brand, emotion, experience, loyalty, satisfaction, tea 20 3 2025 2025-03-20 10.1080/13683500.2025.2478285 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University Other This work was supported by Sichuan University of Arts and Science [grant number 2024GCC45R] Open Research Projects 2024, Dazhou Engineering Technology Research Center for Architectural Environment [grant number SDJ2024ZB-10]. 2025-03-21T10:18:32.5414998 2025-03-05T16:27:10.5064004 Faculty of Humanities and Social Sciences School of Management - Business Management Mengyin Jiang 0000-0002-6485-2590 1 Brian Garrod 0000-0002-5468-6816 2 69037__33850__45a869e5a3a44a7e9fc4c6793accf7c0.pdf Stirring the emotions modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences (1).pdf 2025-03-20T20:22:18.7560223 Output 1111779 application/pdf Version of Record true © 2025 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (CC BY-NC-ND). true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences
spellingShingle Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences
Brian Garrod
title_short Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences
title_full Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences
title_fullStr Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences
title_full_unstemmed Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences
title_sort Stirring the emotions: modelling the role of emotions in developing satisfaction and loyalty in tea tourism experiences
author_id_str_mv 4f81981d78ed3082b232463da24d1bb9
author_id_fullname_str_mv 4f81981d78ed3082b232463da24d1bb9_***_Brian Garrod
author Brian Garrod
author2 Mengyin Jiang
Brian Garrod
format Journal article
container_title Current Issues in Tourism
container_volume 0
container_start_page 1
publishDate 2025
institution Swansea University
issn 1368-3500
1747-7603
doi_str_mv 10.1080/13683500.2025.2478285
publisher Informa UK Limited
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description Tea tourism, defined as tourism based on experiencing tea and its production, is an increasingly popular type of tourism. It is based on a complex set of cultural practices and is notable for its ability to stir the drinker’s emotions. This study investigates the role of emotions in tea tourism by proposing and testing an empirical model that incorporates dimensions of tea culture with measures of emotion. Based on data from 415 Chinese and Korean tourists visiting a well-known tea-growing region of China, the study analyzes the effects of five dimensions of tea tourism experiences on tourists’ emotions, based on a combination of the stimulus-organism-response and pleasure-arousal-dominance models. It also examines the relationships between these emotions and destination brand awareness, brand image, perceived quality, satisfaction, and attitudinal loyalty. Relating was the most influential factor in generating pleasure, while acting had the greatest influence on arousal and dominance. Dominance had the strongest impact on brand equity and satisfaction, which in turn drove loyalty. The study also explores how demographic variables affect these experiences and their outcomes. The results highlight significant differences across demographic groups, emphasizing the need for tailored tea-tourism programs to enhance satisfaction and loyalty.
published_date 2025-03-20T08:35:39Z
_version_ 1827826239483674624
score 11.056294

Similar Items