Conference Paper/Proceeding/Abstract 526 views
A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
Jishnu Bhattacharyya 
,
Ben Krishna MU
,
Ben Krishna MU
1st PAN IIT International Management Conference
Swansea University Author:
Jishnu Bhattacharyya
Abstract
A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
| Published in: | 1st PAN IIT International Management Conference |
|---|---|
| Published: |
Roorkee, India
2018
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa67427 |
| Item Description: |
Paper presentation |
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| College: |
Faculty of Humanities and Social Sciences |