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Virtual reality vs traditional previews: the role of self-construal in customer decision-making
M. S. Balaji,
Yangyang Jiang,
Yogesh Dwivedi,
Abhishek Behl,
Kokil Jain
International Journal of Contemporary Hospitality Management, Volume: 37, Issue: 4, Pages: 1175 - 1198
Swansea University Author: Yogesh Dwivedi
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Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1108/ijchm-10-2023-1578
Abstract
Virtual reality vs traditional previews: the role of self-construal in customer decision-making
| Published in: | International Journal of Contemporary Hospitality Management |
|---|---|
| ISSN: | 0959-6119 1757-1049 |
| Published: |
Emerald
2025
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa66558 |
| Keywords: |
Virtual reality, Preview mode, Pre-consumption, Mental imagery, Being hooked, Customer journey |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
1175 |
| End Page: |
1198 |