Journal article 655 views 570 downloads
The impact of online vs. offline acculturation on purchase intentions: A multigroup analysis of the role of education
Hatice Kizgin,
Ahmad Jamal,
Yogesh Dwivedi 
,
Nripendra P. Rana
,
Nripendra P. Rana
Journal of Business Research
Swansea University Author:
Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.jbusres.2020.05.011
Abstract
The impact of online vs. offline acculturation on purchase intentions: A multigroup analysis of the role of education
| Published in: | Journal of Business Research |
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| ISSN: | 0148-2963 |
| Published: |
Elsevier BV
2020
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa54132 |
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| Keywords: |
Online acculturation; Offline enculturation/acculturation;Purchase intentions; Education; Multigroup analysis |
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| College: |
Faculty of Humanities and Social Sciences |