Journal article 1007 views 206 downloads
The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions
Hatice Kizgin 
,
Ahmad Jamal,
Bidit Lal Dey,
Nripendra Rana
,
Ahmad Jamal,
Bidit Lal Dey,
Nripendra Rana
Information Systems Frontiers, Volume: 20, Pages: 503 - 514
Swansea University Authors:
Hatice Kizgin , Nripendra Rana
-
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DOI (Published version): 10.1007/s10796-017-9817-4
Abstract
The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions
| Published in: | Information Systems Frontiers |
|---|---|
| ISSN: | 1387-3326 1572-9419 |
| Published: |
Information System Frontiers
2017
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa37647 |
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| Keywords: |
Social media. Language preferences. Enculturation. Acculturation. Purchase intentions |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
503 |
| End Page: |
514 |