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Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers

Satyam Mishra Orcid Logo, Anubhav Mishra Orcid Logo, Ashish Dubey, Yogesh Dwivedi

Industrial Management & Data Systems, Volume: 124, Issue: 1, Pages: 212 - 252

Swansea University Author: Yogesh Dwivedi

Published in: Industrial Management & Data Systems
ISSN: 0263-5577
Published: Emerald 2024
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa64634
College: Faculty of Humanities and Social Sciences
Issue: 1
Start Page: 212
End Page: 252