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Journal article 1286 views 609 downloads

Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers

Satyam Mishra Orcid Logo, Anubhav Mishra Orcid Logo, Ashish Dubey, Yogesh Dwivedi

Industrial Management & Data Systems, Volume: 124, Issue: 1, Pages: 212 - 252

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1108/imds-05-2023-0336

Published in: Industrial Management & Data Systems
ISSN: 0263-5577
Published: Emerald 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa64634
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last_indexed 2025-06-19T10:26:40Z
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title Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
spellingShingle Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
Yogesh Dwivedi
title_short Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
title_full Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
title_fullStr Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
title_full_unstemmed Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
title_sort Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Satyam Mishra
Anubhav Mishra
Ashish Dubey
Yogesh Dwivedi
format Journal article
container_title Industrial Management & Data Systems
container_volume 124
container_issue 1
container_start_page 212
publishDate 2024
institution Swansea University
issn 0263-5577
doi_str_mv 10.1108/imds-05-2023-0336
publisher Emerald
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2024-01-02T11:29:01Z
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