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Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance

Shilpi Jain, Sriparna Basu, Yogesh Dwivedi Orcid Logo

Industrial Marketing Management, Volume: 119, Pages: 218 - 237

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.indmarman.2024.04.013

Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa66137
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first_indexed 2024-04-23T07:59:41Z
last_indexed 2024-04-23T07:59:41Z
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spelling v2 66137 2024-04-23 Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2024-04-23 CBAE Journal Article Industrial Marketing Management 119 218 237 Elsevier BV 0019-8501 6 5 2024 2024-05-06 10.1016/j.indmarman.2024.04.013 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2024-05-20T14:27:13.6931736 2024-04-23T08:47:32.1004036 Faculty of Humanities and Social Sciences School of Management - Business Management Shilpi Jain 1 Sriparna Basu 2 Yogesh Dwivedi 0000-0002-5547-9990 3 66137__30120__c3a5250354ae47708e225d412ac69a4e.pdf Revisedmanuscript_20-04-24.pdf 2024-04-23T08:58:41.7444260 Output 681539 application/pdf Accepted Manuscript true Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention). true eng https://creativecommons.org/licenses/by/4.0/deed.en
title Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
spellingShingle Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
Yogesh Dwivedi
title_short Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_full Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_fullStr Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_full_unstemmed Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_sort Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Shilpi Jain
Sriparna Basu
Yogesh Dwivedi
format Journal article
container_title Industrial Marketing Management
container_volume 119
container_start_page 218
publishDate 2024
institution Swansea University
issn 0019-8501
doi_str_mv 10.1016/j.indmarman.2024.04.013
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2024-05-06T14:27:12Z
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