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Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance

Shilpi Jain, Sriparna Basu, Yogesh Dwivedi

Industrial Marketing Management, Volume: 119, Pages: 218 - 237

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1016/j.indmarman.2024.04.013

Published in: Industrial Marketing Management
ISSN: 0019-8501 1873-2062
Published: Elsevier BV 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa66137
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title Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
spellingShingle Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
Yogesh Dwivedi
title_short Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_full Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_fullStr Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_full_unstemmed Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
title_sort Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Shilpi Jain
Sriparna Basu
Yogesh Dwivedi
format Journal article
container_title Industrial Marketing Management
container_volume 119
container_start_page 218
publishDate 2024
institution Swansea University
issn 0019-8501
1873-2062
doi_str_mv 10.1016/j.indmarman.2024.04.013
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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active_str 0
published_date 2024-05-06T06:38:34Z
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