Dwivedi, Y., Jain, S., & Basu, S. (2024). Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance. Industrial Marketing Management, 119, pp. 218-237. doi:10.1016/j.indmarman.2024.04.013
Chicago Style CitationDwivedi, Yogesh, Shilpi Jain, and Sriparna Basu. "Green Brand Identity and B2B Channel Partners' Tactical Green Marketing Orientation: Moderating Effect of Brand Governance." Industrial Marketing Management 119 (2024): 218-237.
MLA CitationDwivedi, Yogesh, Shilpi Jain, and Sriparna Basu. "Green Brand Identity and B2B Channel Partners' Tactical Green Marketing Orientation: Moderating Effect of Brand Governance." Industrial Marketing Management 119 (2024): 218-237.
Warning: These citations may not always be 100% accurate.