Journal article 1222 views 4361 downloads
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge
Prashant Kumar,
Michael Polonsky,
Yogesh Dwivedi,
Arpan Kar
European Journal of Marketing, Volume: 55, Issue: 7, Pages: 2037 - 2071
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1108/ejm-10-2019-0808
Abstract
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge
| Published in: | European Journal of Marketing |
|---|---|
| ISSN: | 0309-0566 |
| Published: |
Emerald
2021
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa56089 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
7 |
| Start Page: |
2037 |
| End Page: |
2071 |