Journal article 863 views 259 downloads
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
Elvira Ismagilova,
Emma Slade 
,
Nripendra Rana ,
Yogesh Dwivedi
,
Nripendra Rana ,
Yogesh Dwivedi
Journal of Retailing and Consumer Services, Volume: 53, Start page: 101736
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
-
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DOI (Published version): 10.1016/j.jretconser.2019.01.005
Abstract
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
| Published in: | Journal of Retailing and Consumer Services |
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| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2020
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa48143 |
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| Keywords: |
Electronic word of mouth (eWOM); Meta-analysis; Characteristics of source credibility; Consumer behaviour |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
101736 |