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Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach

Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Bhimaraya Metri, Yogesh Dwivedi Orcid Logo

Information Systems Frontiers

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1007/s10796-022-10337-7

Abstract

The theory of planned behavior (TPB) is popular in social commerce research, but existing studies have yielded inconclusive and inconsistent findings. As TPB was developed before the introduction of the Internet, Web 2.0 technologies, and social media, it is time to evaluate whether its relevance, e...

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Published in: Information Systems Frontiers
ISSN: 1387-3326 1572-9419
Published: Springer Science and Business Media LLC 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa60888
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first_indexed 2022-08-25T19:13:28Z
last_indexed 2023-01-13T19:21:21Z
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spelling v2 60888 2022-08-25 Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2022-08-25 BBU The theory of planned behavior (TPB) is popular in social commerce research, but existing studies have yielded inconclusive and inconsistent findings. As TPB was developed before the introduction of the Internet, Web 2.0 technologies, and social media, it is time to evaluate whether its relevance, effectiveness, novelty, and parsimony may have deteriorated due to temporal factors and the emergence of new Information Systems (IS) artifacts. In this work, an extended TPB2 is proposed by integrating social support, and MASEM analysis was conducted using a pooled correlation matrix. The findings revealed that TPB2 can better capture the nature of social commerce, as it can explain 28.4% of the variance in attitude, 59.0% of the variance in behavioral intention, and 9% of the variance in use behavior. In addition, it indicates that masculinity and uncertainty avoidance are the most significant Hofstedian cultural dimensions. The theoretical and managerial implications are also discussed along with the research agenda. Journal Article Information Systems Frontiers 0 Springer Science and Business Media LLC 1387-3326 1572-9419 Social commerce; Theory of Planned Behavior (TPB); TPB2; Meta-analytic SEM (MASEM); Cultural differences; Hofstedian cultural dimensions 14 9 2022 2022-09-14 10.1007/s10796-022-10337-7 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2023-07-31T14:48:27.5901063 2022-08-25T20:09:25.0986633 Faculty of Humanities and Social Sciences School of Management - Business Management Lai-Ying Leong 1 Teck-Soon Hew 2 Keng-Boon Ooi 3 Bhimaraya Metri 4 Yogesh Dwivedi 0000-0002-5547-9990 5 60888__25205__ab76bebe7bff465099618527ed899610.pdf 60888_VoR.pdf 2022-09-23T13:27:13.1068657 Output 2675780 application/pdf Version of Record true © The Author(s) 2022. This article is licensed under a Creative Commons Attribution 4.0 International License true eng http://creativecommons.org/licenses/by/4.0/
title Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach
spellingShingle Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach
Yogesh Dwivedi
title_short Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach
title_full Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach
title_fullStr Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach
title_full_unstemmed Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach
title_sort Extending the Theory of Planned Behavior in the Social Commerce Context: A Meta-Analytic SEM (MASEM) Approach
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Lai-Ying Leong
Teck-Soon Hew
Keng-Boon Ooi
Bhimaraya Metri
Yogesh Dwivedi
format Journal article
container_title Information Systems Frontiers
container_volume 0
publishDate 2022
institution Swansea University
issn 1387-3326
1572-9419
doi_str_mv 10.1007/s10796-022-10337-7
publisher Springer Science and Business Media LLC
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
description The theory of planned behavior (TPB) is popular in social commerce research, but existing studies have yielded inconclusive and inconsistent findings. As TPB was developed before the introduction of the Internet, Web 2.0 technologies, and social media, it is time to evaluate whether its relevance, effectiveness, novelty, and parsimony may have deteriorated due to temporal factors and the emergence of new Information Systems (IS) artifacts. In this work, an extended TPB2 is proposed by integrating social support, and MASEM analysis was conducted using a pooled correlation matrix. The findings revealed that TPB2 can better capture the nature of social commerce, as it can explain 28.4% of the variance in attitude, 59.0% of the variance in behavioral intention, and 9% of the variance in use behavior. In addition, it indicates that masculinity and uncertainty avoidance are the most significant Hofstedian cultural dimensions. The theoretical and managerial implications are also discussed along with the research agenda.
published_date 2022-09-14T14:48:23Z
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score 10.999207

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