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A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach
Information Systems and e-Business Management, Volume: 17, Issue: 2-4, Pages: 285 - 318
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1007/s10257-019-00452-5
Abstract
A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach
Published in: | Information Systems and e-Business Management |
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ISSN: | 1617-9846 1617-9854 |
Published: |
Springer Science and Business Media LLC
2019
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa51740 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
2-4 |
Start Page: |
285 |
End Page: |
318 |