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A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach
Abhishek Behl,
Pankaj Dutta,
Stefan Lessmann,
Yogesh Dwivedi,
Samarjit Kar
Information Systems and e-Business Management, Volume: 17, Issue: 2-4, Pages: 285 - 318
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1007/s10257-019-00452-5
Abstract
A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach
| Published in: | Information Systems and e-Business Management |
|---|---|
| ISSN: | 1617-9846 1617-9854 |
| Published: |
Springer Science and Business Media LLC
2019
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa51740 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2-4 |
| Start Page: |
285 |
| End Page: |
318 |