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Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model
Prianka Sarker,
Laurie Hughes 
,
Yogesh Dwivedi
,
Yogesh Dwivedi
Advances in Digital Marketing and eCommerce, Pages: 122 - 129
Swansea University Authors:
Prianka Sarker, Laurie Hughes , Yogesh Dwivedi
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1007/978-3-030-47595-6_16
Abstract
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model
| Published in: | Advances in Digital Marketing and eCommerce |
|---|---|
| ISBN: | 9783030475949 9783030475956 |
| ISSN: | 2198-7246 2198-7254 |
| Published: |
Cham
Springer International Publishing
2020
|
| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa54192 |
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| Start Page: |
122 |
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| End Page: |
129 |