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Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions
Runyue Han,
Hugo K.S. Lam,
Yuanzhu Zhan,
Yichuan Wang,
Yogesh Dwivedi 
,
Kim Hua Tan
,
Kim Hua Tan
Industrial Management & Data Systems, Volume: 121, Issue: 12
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
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DOI (Published version): 10.1108/imds-05-2021-0300
Abstract
Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions
| Published in: | Industrial Management & Data Systems |
|---|---|
| ISSN: | 0263-5577 |
| Published: |
Emerald
2021
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa57462 |
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| Keywords: |
Artificial intelligence, business-to-business marketing, innovation, systematic literature review, bibliometric analysis, content analysis |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
12 |