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A broad overview of interactive digital marketing: A bibliometric network analysis

Anjala S. Krishen, Yogesh Dwivedi Orcid Logo, N. Bindu, K. Satheesh Kumar

Journal of Business Research, Volume: 131, Pages: 183 - 195

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2021
Online Access: Check full text

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Keywords: Digital marketing; Interactive marketing; Mobile marketing; e-marketing; e-advertising; e-Word-of-mouth
College: Faculty of Humanities and Social Sciences
Start Page: 183
End Page: 195