Journal article 1014 views 3429 downloads
A broad overview of interactive digital marketing: A bibliometric network analysis
Journal of Business Research, Volume: 131, Pages: 183 - 195
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jbusres.2021.03.061
Abstract
A broad overview of interactive digital marketing: A bibliometric network analysis
Published in: | Journal of Business Research |
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ISSN: | 0148-2963 |
Published: |
Elsevier BV
2021
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa56590 |
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Keywords: |
Digital marketing; Interactive marketing; Mobile marketing; e-marketing; e-advertising; e-Word-of-mouth |
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College: |
Faculty of Humanities and Social Sciences |
Start Page: |
183 |
End Page: |
195 |