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A broad overview of interactive digital marketing: A bibliometric network analysis

Anjala S. Krishen, Yogesh Dwivedi Orcid Logo, N. Bindu, K. Satheesh Kumar

Journal of Business Research, Volume: 131, Pages: 183 - 195

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.jbusres.2021.03.061

Published in: Journal of Business Research
ISSN: 0148-2963
Published: Elsevier BV 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa56590
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first_indexed 2021-03-28T14:58:57Z
last_indexed 2021-07-14T03:20:25Z
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title A broad overview of interactive digital marketing: A bibliometric network analysis
spellingShingle A broad overview of interactive digital marketing: A bibliometric network analysis
Yogesh Dwivedi
title_short A broad overview of interactive digital marketing: A bibliometric network analysis
title_full A broad overview of interactive digital marketing: A bibliometric network analysis
title_fullStr A broad overview of interactive digital marketing: A bibliometric network analysis
title_full_unstemmed A broad overview of interactive digital marketing: A bibliometric network analysis
title_sort A broad overview of interactive digital marketing: A bibliometric network analysis
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Anjala S. Krishen
Yogesh Dwivedi
N. Bindu
K. Satheesh Kumar
format Journal article
container_title Journal of Business Research
container_volume 131
container_start_page 183
publishDate 2021
institution Swansea University
issn 0148-2963
doi_str_mv 10.1016/j.jbusres.2021.03.061
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2021-07-01T04:11:39Z
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