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Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators

Juhi G. Sarkar, S. Sreejesh, Abhigyan Sarkar, Yogesh Dwivedi Orcid Logo

Psychology & Marketing, Volume: 38, Issue: 11, Pages: 1942 - 1959

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1002/mar.21554

Published in: Psychology & Marketing
ISSN: 0742-6046 1520-6793
Published: Wiley 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa57294
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first_indexed 2021-07-10T17:49:51Z
last_indexed 2022-01-18T04:25:27Z
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spelling 2022-01-17T14:42:46.9733650 v2 57294 2021-07-10 Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2021-07-10 BBU Journal Article Psychology & Marketing 38 11 1942 1959 Wiley 0742-6046 1520-6793 Self-brand connection, brand love, intransigent brand attitude, flexible brand attitude, cynicism, other customer perception 1 11 2021 2021-11-01 10.1002/mar.21554 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-01-17T14:42:46.9733650 2021-07-10T18:47:18.8806907 Faculty of Humanities and Social Sciences School of Management - Business Management Juhi G. Sarkar 1 S. Sreejesh 2 Abhigyan Sarkar 3 Yogesh Dwivedi 0000-0002-5547-9990 4 Under embargo Under embargo 2021-07-10T18:49:41.9868537 Output 483351 application/pdf Accepted Manuscript true 2023-07-28T00:00:00.0000000 true eng
title Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
spellingShingle Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
Yogesh Dwivedi
title_short Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
title_full Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
title_fullStr Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
title_full_unstemmed Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
title_sort Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Juhi G. Sarkar
S. Sreejesh
Abhigyan Sarkar
Yogesh Dwivedi
format Journal article
container_title Psychology & Marketing
container_volume 38
container_issue 11
container_start_page 1942
publishDate 2021
institution Swansea University
issn 0742-6046
1520-6793
doi_str_mv 10.1002/mar.21554
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
published_date 2021-11-01T04:12:55Z
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score 11.012924

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