No Cover Image

Journal article 1158 views 380 downloads

Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators

Juhi G. Sarkar, S. Sreejesh, Abhigyan Sarkar, Yogesh Dwivedi

Psychology & Marketing, Volume: 38, Issue: 11, Pages: 1942 - 1959

Swansea University Author: Yogesh Dwivedi

Check full text

DOI (Published version): 10.1002/mar.21554

Published in: Psychology & Marketing
ISSN: 0742-6046 1520-6793
Published: Wiley 2021
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa57294
first_indexed 2021-07-10T17:49:51Z
last_indexed 2024-11-14T12:11:37Z
id cronfa57294
recordtype SURis
fullrecord <?xml version="1.0"?><rfc1807><datestamp>2024-07-12T16:13:31.2565600</datestamp><bib-version>v2</bib-version><id>57294</id><entry>2021-07-10</entry><title>Impact of self&#x2010;brand connection on willingness to pay premium: Relevant mediators and moderators</title><swanseaauthors><author><sid>d154596e71b99ad1285563c8fdd373d7</sid><firstname>Yogesh</firstname><surname>Dwivedi</surname><name>Yogesh Dwivedi</name><active>true</active><ethesisStudent>false</ethesisStudent></author></swanseaauthors><date>2021-07-10</date><abstract/><type>Journal Article</type><journal>Psychology &amp; Marketing</journal><volume>38</volume><journalNumber>11</journalNumber><paginationStart>1942</paginationStart><paginationEnd>1959</paginationEnd><publisher>Wiley</publisher><placeOfPublication/><isbnPrint/><isbnElectronic/><issnPrint>0742-6046</issnPrint><issnElectronic>1520-6793</issnElectronic><keywords>Self-brand connection, brand love, intransigent brand attitude, flexible brand attitude, cynicism, other customer perception</keywords><publishedDay>1</publishedDay><publishedMonth>11</publishedMonth><publishedYear>2021</publishedYear><publishedDate>2021-11-01</publishedDate><doi>10.1002/mar.21554</doi><url/><notes/><college>COLLEGE NANME</college><CollegeCode>COLLEGE CODE</CollegeCode><institution>Swansea University</institution><apcterm/><funders/><projectreference/><lastEdited>2024-07-12T16:13:31.2565600</lastEdited><Created>2021-07-10T18:47:18.8806907</Created><path><level id="1">Faculty of Humanities and Social Sciences</level><level id="2">School of Management - Business Management</level></path><authors><author><firstname>Juhi G.</firstname><surname>Sarkar</surname><order>1</order></author><author><firstname>S.</firstname><surname>Sreejesh</surname><order>2</order></author><author><firstname>Abhigyan</firstname><surname>Sarkar</surname><order>3</order></author><author><firstname>Yogesh</firstname><surname>Dwivedi</surname><order>4</order></author></authors><documents><document><filename>57294__20379__2a4d876d64b24c9c888f483dccd27602.pdf</filename><originalFilename>MANUSCRIPT_WITHOUT AUTHOR INFO_R2.pdf</originalFilename><uploaded>2021-07-10T18:49:41.9868537</uploaded><type>Output</type><contentLength>483351</contentLength><contentType>application/pdf</contentType><version>Accepted Manuscript</version><cronfaStatus>true</cronfaStatus><embargoDate>2023-07-28T00:00:00.0000000</embargoDate><copyrightCorrect>true</copyrightCorrect><language>eng</language></document></documents><OutputDurs/></rfc1807>
spelling 2024-07-12T16:13:31.2565600 v2 57294 2021-07-10 Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2021-07-10 Journal Article Psychology & Marketing 38 11 1942 1959 Wiley 0742-6046 1520-6793 Self-brand connection, brand love, intransigent brand attitude, flexible brand attitude, cynicism, other customer perception 1 11 2021 2021-11-01 10.1002/mar.21554 COLLEGE NANME COLLEGE CODE Swansea University 2024-07-12T16:13:31.2565600 2021-07-10T18:47:18.8806907 Faculty of Humanities and Social Sciences School of Management - Business Management Juhi G. Sarkar 1 S. Sreejesh 2 Abhigyan Sarkar 3 Yogesh Dwivedi 4 57294__20379__2a4d876d64b24c9c888f483dccd27602.pdf MANUSCRIPT_WITHOUT AUTHOR INFO_R2.pdf 2021-07-10T18:49:41.9868537 Output 483351 application/pdf Accepted Manuscript true 2023-07-28T00:00:00.0000000 true eng
title Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
spellingShingle Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
Yogesh Dwivedi
title_short Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
title_full Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
title_fullStr Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
title_full_unstemmed Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
title_sort Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Juhi G. Sarkar
S. Sreejesh
Abhigyan Sarkar
Yogesh Dwivedi
format Journal article
container_title Psychology & Marketing
container_volume 38
container_issue 11
container_start_page 1942
publishDate 2021
institution Swansea University
issn 0742-6046
1520-6793
doi_str_mv 10.1002/mar.21554
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2021-11-01T06:16:04Z
_version_ 1851282071575592960
score 11.090362

Similar Items