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How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Waqar Nadeem, Teck Ming Tan, Mina Tajvidi, Nick Hajli Orcid Logo

Technological Forecasting and Social Change, Volume: 171, Start page: 120952

Swansea University Author: Nick Hajli Orcid Logo

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DOI (Published version): 10.1016/j.techfore.2021.120952

Published in: Technological Forecasting and Social Change
ISSN: 0040-1625
Published: Elsevier BV 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa57189
first_indexed 2021-06-23T16:18:04Z
last_indexed 2021-11-19T04:23:33Z
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spelling 2021-11-18T10:07:42.8185994 v2 57189 2021-06-23 How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2021-06-23 CBAE Journal Article Technological Forecasting and Social Change 171 120952 Elsevier BV 0040-1625 Social commerce; Consumer engagement; Experiential value; Value co-creation; Self-brand connection; Brand relationship performance 1 10 2021 2021-10-01 10.1016/j.techfore.2021.120952 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2021-11-18T10:07:42.8185994 2021-06-23T17:16:29.1900094 Faculty of Humanities and Social Sciences School of Management - Business Management Waqar Nadeem 1 Teck Ming Tan 2 Mina Tajvidi 3 Nick Hajli 0000-0002-9818-181X 4 57189__20439__33e96453281b469d929876e8930e5afe.pdf 57189.pdf 2021-07-21T15:37:50.3375881 Output 421044 application/pdf Accepted Manuscript true 2022-12-22T00:00:00.0000000 Released under the terms of a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) true eng
title How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
spellingShingle How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
Nick Hajli
title_short How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
title_full How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
title_fullStr How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
title_full_unstemmed How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
title_sort How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
author_id_str_mv 7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 7608daaad16c0921edd18f5ac2643553_***_Nick Hajli
author Nick Hajli
author2 Waqar Nadeem
Teck Ming Tan
Mina Tajvidi
Nick Hajli
format Journal article
container_title Technological Forecasting and Social Change
container_volume 171
container_start_page 120952
publishDate 2021
institution Swansea University
issn 0040-1625
doi_str_mv 10.1016/j.techfore.2021.120952
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2021-10-01T05:06:37Z
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