Conference Paper/Proceeding/Abstract 424 views
Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns
Nick Hajli 
Twentieth Americas Conference on Information Systems, Savannah, 2014
Swansea University Author:
Nick Hajli
Abstract
Co-creation in branding through social commerce: The role of social support, relationship quality and privacy concerns
| Published in: | Twentieth Americas Conference on Information Systems, Savannah, 2014 |
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| Published: |
2014
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa58413 |
| College: |
Faculty of Humanities and Social Sciences |
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