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Brand co-creation through social commerce information sharing: The role of social media
Mina Tajvidi,
Marie-Odile Richard,
YiChuan Wang,
Nick Hajli 
Journal of Business Research, Volume: 121, Pages: 476 - 486
Swansea University Authors:
Mina Tajvidi, Nick Hajli
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DOI (Published version): 10.1016/j.jbusres.2018.06.008
Abstract
Brand co-creation through social commerce information sharing: The role of social media
| Published in: | Journal of Business Research |
|---|---|
| ISSN: | 0148-2963 |
| Published: |
Elsevier BV
2020
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa40873 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
476 |
| End Page: |
486 |