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How does a brand's psychological distance in an advergame influence brand memory of the consumers?

S. Sreejesh, Yogesh Dwivedi, Tathagata Ghosh

Journal of Consumer Behaviour, Volume: 20, Issue: 6

Swansea University Author: Yogesh Dwivedi

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DOI (Published version): 10.1002/cb.1950

Published in: Journal of Consumer Behaviour
ISSN: 1472-0817 1479-1838
Published: Wiley 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa56769
first_indexed 2021-05-02T10:34:58Z
last_indexed 2024-11-14T12:10:38Z
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title How does a brand's psychological distance in an advergame influence brand memory of the consumers?
spellingShingle How does a brand's psychological distance in an advergame influence brand memory of the consumers?
Yogesh Dwivedi
title_short How does a brand's psychological distance in an advergame influence brand memory of the consumers?
title_full How does a brand's psychological distance in an advergame influence brand memory of the consumers?
title_fullStr How does a brand's psychological distance in an advergame influence brand memory of the consumers?
title_full_unstemmed How does a brand's psychological distance in an advergame influence brand memory of the consumers?
title_sort How does a brand's psychological distance in an advergame influence brand memory of the consumers?
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 S. Sreejesh
Yogesh Dwivedi
Tathagata Ghosh
format Journal article
container_title Journal of Consumer Behaviour
container_volume 20
container_issue 6
publishDate 2021
institution Swansea University
issn 1472-0817
1479-1838
doi_str_mv 10.1002/cb.1950
publisher Wiley
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2021-05-31T20:01:31Z
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score 11.04748

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