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How does a brand's psychological distance in an advergame influence brand memory of the consumers?

S. Sreejesh, Yogesh Dwivedi Orcid Logo, Tathagata Ghosh

Journal of Consumer Behaviour, Volume: 20, Issue: 6

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1002/cb.1950

Published in: Journal of Consumer Behaviour
ISSN: 1472-0817 1479-1838
Published: Wiley 2021
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URI: https://cronfa.swan.ac.uk/Record/cronfa56769
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first_indexed 2021-05-02T10:34:58Z
last_indexed 2022-01-18T04:24:31Z
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spelling 2022-01-17T14:34:50.5949527 v2 56769 2021-05-02 How does a brand's psychological distance in an advergame influence brand memory of the consumers? d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2021-05-02 BBU Journal Article Journal of Consumer Behaviour 20 6 Wiley 1472-0817 1479-1838 31 5 2021 2021-05-31 10.1002/cb.1950 COLLEGE NANME Business COLLEGE CODE BBU Swansea University Other 2022-01-17T14:34:50.5949527 2021-05-02T11:26:27.6152167 Faculty of Humanities and Social Sciences School of Management - Business Management S. Sreejesh 1 Yogesh Dwivedi 0000-0002-5547-9990 2 Tathagata Ghosh 3 Under embargo Under embargo 2021-05-02T11:34:27.9580002 Output 485520 application/pdf Accepted Manuscript true 2023-05-31T00:00:00.0000000 true eng
title How does a brand's psychological distance in an advergame influence brand memory of the consumers?
spellingShingle How does a brand's psychological distance in an advergame influence brand memory of the consumers?
Yogesh Dwivedi
title_short How does a brand's psychological distance in an advergame influence brand memory of the consumers?
title_full How does a brand's psychological distance in an advergame influence brand memory of the consumers?
title_fullStr How does a brand's psychological distance in an advergame influence brand memory of the consumers?
title_full_unstemmed How does a brand's psychological distance in an advergame influence brand memory of the consumers?
title_sort How does a brand's psychological distance in an advergame influence brand memory of the consumers?
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 S. Sreejesh
Yogesh Dwivedi
Tathagata Ghosh
format Journal article
container_title Journal of Consumer Behaviour
container_volume 20
container_issue 6
publishDate 2021
institution Swansea University
issn 1472-0817
1479-1838
doi_str_mv 10.1002/cb.1950
publisher Wiley
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
published_date 2021-05-31T04:11:59Z
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score 11.012924

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