Dwivedi, Y., Sreejesh, S., & Ghosh, T. (2021). How does a brand's psychological distance in an advergame influence brand memory of the consumers? Journal of Consumer Behaviour, 20(6), . doi:10.1002/cb.1950
Chicago Style CitationDwivedi, Yogesh, S. Sreejesh, and Tathagata Ghosh. "How Does a Brand's Psychological Distance in an Advergame Influence Brand Memory of the Consumers?" Journal of Consumer Behaviour 20, no. 6 (2021).
MLA CitationDwivedi, Yogesh, S. Sreejesh, and Tathagata Ghosh. "How Does a Brand's Psychological Distance in an Advergame Influence Brand Memory of the Consumers?" Journal of Consumer Behaviour 20.6 (2021).
Warning: These citations may not always be 100% accurate.