Journal article 717 views 120 downloads
Value co-creation strategy in the social commerce Era
Nick Hajli 
Journal of Strategic Marketing, Volume: 27, Issue: 4, Pages: 281 - 282
Swansea University Author:
Nick Hajli
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DOI (Published version): 10.1080/0965254X.2018.1492240
Abstract
Value co-creation strategy in the social commerce Era
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
2019
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa50227 |
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| Item Description: |
Special Issue - Editorial |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
4 |
| Start Page: |
281 |
| End Page: |
282 |