Journal article 2675 views 9910 downloads
Measuring social media influencer index- insights from facebook, Twitter and Instagram
Journal of Retailing and Consumer Services, Volume: 49, Pages: 86 - 101
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jretconser.2019.03.012
Abstract
Measuring social media influencer index- insights from facebook, Twitter and Instagram
Published in: | Journal of Retailing and Consumer Services |
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ISSN: | 0969-6989 |
Published: |
Elsevier BV
2019
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URI: | https://cronfa.swan.ac.uk/Record/cronfa49214 |
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2022-10-26T12:21:56.3338247 v2 49214 2019-03-17 Measuring social media influencer index- insights from facebook, Twitter and Instagram d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2019-03-17 BBU Journal Article Journal of Retailing and Consumer Services 49 86 101 Elsevier BV 0969-6989 Social media analytics; Influencer; Regression modelling; Internet marketing 1 7 2019 2019-07-01 10.1016/j.jretconser.2019.03.012 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T12:21:56.3338247 2019-03-17T22:12:21.1644736 Faculty of Humanities and Social Sciences School of Management - Business Management Anuja Arora 1 Shivam Bansal 2 Chandrashekhar Kandpal 3 Reema Aswani 4 Yogesh Dwivedi 0000-0002-5547-9990 5 0049214-17032019223053.pdf MeasuringSocialMediaInfluencerIndexV5.pdf 2019-03-17T22:30:53.8830000 Output 652225 application/pdf Accepted Manuscript true 2020-09-26T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng |
title |
Measuring social media influencer index- insights from facebook, Twitter and Instagram |
spellingShingle |
Measuring social media influencer index- insights from facebook, Twitter and Instagram Yogesh Dwivedi |
title_short |
Measuring social media influencer index- insights from facebook, Twitter and Instagram |
title_full |
Measuring social media influencer index- insights from facebook, Twitter and Instagram |
title_fullStr |
Measuring social media influencer index- insights from facebook, Twitter and Instagram |
title_full_unstemmed |
Measuring social media influencer index- insights from facebook, Twitter and Instagram |
title_sort |
Measuring social media influencer index- insights from facebook, Twitter and Instagram |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
author2 |
Anuja Arora Shivam Bansal Chandrashekhar Kandpal Reema Aswani Yogesh Dwivedi |
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Journal of Retailing and Consumer Services |
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49 |
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86 |
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2019 |
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Swansea University |
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0969-6989 |
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10.1016/j.jretconser.2019.03.012 |
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Elsevier BV |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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2019-07-01T04:00:01Z |
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