Journal article 2963 views 10094 downloads
Measuring social media influencer index- insights from facebook, Twitter and Instagram
Anuja Arora,
Shivam Bansal,
Chandrashekhar Kandpal,
Reema Aswani,
Yogesh Dwivedi 
Journal of Retailing and Consumer Services, Volume: 49, Pages: 86 - 101
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jretconser.2019.03.012
Abstract
Measuring social media influencer index- insights from facebook, Twitter and Instagram
| Published in: | Journal of Retailing and Consumer Services |
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| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2019
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa49214 |
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| Keywords: |
Social media analytics; Influencer; Regression modelling; Internet marketing |
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| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
86 |
| End Page: |
101 |