Journal article 2589 views 9761 downloads
Measuring social media influencer index- insights from facebook, Twitter and Instagram
Anuja Arora,
Shivam Bansal,
Chandrashekhar Kandpal,
Reema Aswani,
Yogesh Dwivedi 
Journal of Retailing and Consumer Services, Volume: 49, Pages: 86 - 101
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND).
Download (617.21KB)
DOI (Published version): 10.1016/j.jretconser.2019.03.012
Abstract
Measuring social media influencer index- insights from facebook, Twitter and Instagram
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 0969-6989 |
| Published: |
Elsevier BV
2019
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa49214 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Keywords: |
Social media analytics; Influencer; Regression modelling; Internet marketing |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
86 |
| End Page: |
101 |