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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

Raed Algharabat, Nripendra Rana Orcid Logo, Ali Abdallah Alalwan, Abdullah Baabdullah, Ashish Gupta

Journal of Retailing and Consumer Services

Swansea University Author: Nripendra Rana Orcid Logo

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DOI (Published version): 10.1016/j.jretconser.2019.01.016

Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2019
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URI: https://cronfa.swan.ac.uk/Record/cronfa48669
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first_indexed 2019-02-02T05:03:27Z
last_indexed 2019-04-02T10:17:07Z
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spelling 2019-04-01T12:04:36.8808074 v2 48669 2019-02-01 Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false 2019-02-01 BBU Journal Article Journal of Retailing and Consumer Services 09696989 31 12 2019 2019-12-31 10.1016/j.jretconser.2019.01.016 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2019-04-01T12:04:36.8808074 2019-02-01T20:38:15.0794855 Faculty of Humanities and Social Sciences School of Management - Business Management Raed Algharabat 1 Nripendra Rana 0000-0003-1105-8729 2 Ali Abdallah Alalwan 3 Abdullah Baabdullah 4 Ashish Gupta 5 0048669-01022019203945.pdf JJRC-Accepted-Manuscript.pdf 2019-02-01T20:39:45.8930000 Output 415612 application/pdf Accepted Manuscript true 2020-09-21T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng
title Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
spellingShingle Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Nripendra Rana
title_short Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
title_full Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
title_fullStr Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
title_full_unstemmed Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
title_sort Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
author_id_str_mv b00e18aa519cd578d4b242e376e70331
author_id_fullname_str_mv b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
author Nripendra Rana
author2 Raed Algharabat
Nripendra Rana
Ali Abdallah Alalwan
Abdullah Baabdullah
Ashish Gupta
format Journal article
container_title Journal of Retailing and Consumer Services
publishDate 2019
institution Swansea University
issn 09696989
doi_str_mv 10.1016/j.jretconser.2019.01.016
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2019-12-31T03:59:15Z
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score 11.037166

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