Rana, N., Algharabat, R., Alalwan, A. A., Baabdullah, A., & Gupta, A. (2019). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services. doi:10.1016/j.jretconser.2019.01.016

Rana, Nripendra, Raed Algharabat, Ali Abdallah Alalwan, Abdullah Baabdullah, and Ashish Gupta. "Investigating the Antecedents of Customer Brand Engagement and Consumer-based Brand Equity in Social Media." Journal of Retailing and Consumer Services 2019.

Rana, Nripendra, et al. "Investigating the Antecedents of Customer Brand Engagement and Consumer-based Brand Equity in Social Media." Journal of Retailing and Consumer Services 2019.