Journal article 1689 views 475 downloads
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
Computers in Human Behavior, Volume: 95, Pages: 295 - 306
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
-
PDF | Accepted Manuscript
Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND).
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DOI (Published version): 10.1016/j.chb.2018.09.015
Abstract
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
| Published in: | Computers in Human Behavior |
|---|---|
| ISSN: | 0747-5632 |
| Published: |
Elsevier BV
2019
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa44244 |
| first_indexed |
2018-09-15T18:59:34Z |
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| last_indexed |
2023-01-11T14:20:51Z |
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cronfa44244 |
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SURis |
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| title |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
| spellingShingle |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor Nripendra Rana Yogesh Dwivedi |
| title_short |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
| title_full |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
| title_fullStr |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
| title_full_unstemmed |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
| title_sort |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
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b00e18aa519cd578d4b242e376e70331 d154596e71b99ad1285563c8fdd373d7 |
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b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
| author |
Nripendra Rana Yogesh Dwivedi |
| author2 |
Anabel Gutierrez Simon O'Leary Nripendra Rana Yogesh Dwivedi Tatiana Calle |
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Computers in Human Behavior |
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95 |
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295 |
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2019 |
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Swansea University |
| issn |
0747-5632 |
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10.1016/j.chb.2018.09.015 |
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Elsevier BV |
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Faculty of Humanities and Social Sciences |
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facultyofhumanitiesandsocialsciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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2019-06-01T04:28:47Z |
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11.444314 |

