Journal article 1148 views 352 downloads
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
Computers in Human Behavior, Volume: 95, Pages: 295 - 306
Swansea University Authors: Nripendra Rana , Yogesh Dwivedi
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DOI (Published version): 10.1016/j.chb.2018.09.015
Abstract
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
Published in: | Computers in Human Behavior |
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ISSN: | 0747-5632 |
Published: |
Elsevier BV
2019
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa44244 |
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2022-10-26T12:27:28.5408153 v2 44244 2018-09-15 Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false 2018-09-15 CBAE Journal Article Computers in Human Behavior 95 295 306 Elsevier BV 0747-5632 Mobile location-based advertising (MLBA); Privacy calculus theory (PCT); Internet privacy concerns (IPC); Intrusiveness; Personalisation; Monetary rewards; General data protection regulation (GDPR) 1 6 2019 2019-06-01 10.1016/j.chb.2018.09.015 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2022-10-26T12:27:28.5408153 2018-09-15T18:00:13.4142950 Faculty of Humanities and Social Sciences School of Management - Business Management Anabel Gutierrez 1 Simon O'Leary 2 Nripendra Rana 0000-0003-1105-8729 3 Yogesh Dwivedi 4 Tatiana Calle 5 0044244-15092018180057.pdf JCHBMLBAV250818.pdf 2018-09-15T18:00:57.1430000 Output 419138 application/pdf Accepted Manuscript true 2019-09-20T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng |
title |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
spellingShingle |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor Nripendra Rana Yogesh Dwivedi |
title_short |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
title_full |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
title_fullStr |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
title_full_unstemmed |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
title_sort |
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor |
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b00e18aa519cd578d4b242e376e70331 d154596e71b99ad1285563c8fdd373d7 |
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b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Nripendra Rana Yogesh Dwivedi |
author2 |
Anabel Gutierrez Simon O'Leary Nripendra Rana Yogesh Dwivedi Tatiana Calle |
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Computers in Human Behavior |
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95 |
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0747-5632 |
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10.1016/j.chb.2018.09.015 |
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Elsevier BV |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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published_date |
2019-06-01T07:34:25Z |
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11.048171 |