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Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor

Anabel Gutierrez, Simon O'Leary, Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo, Tatiana Calle

Computers in Human Behavior, Volume: 95, Pages: 295 - 306

Swansea University Authors: Nripendra Rana Orcid Logo, Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.chb.2018.09.015

Published in: Computers in Human Behavior
ISSN: 0747-5632
Published: Elsevier BV 2019
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa44244
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first_indexed 2018-09-15T18:59:34Z
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spelling 2022-10-26T12:27:28.5408153 v2 44244 2018-09-15 Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2018-09-15 BBU Journal Article Computers in Human Behavior 95 295 306 Elsevier BV 0747-5632 Mobile location-based advertising (MLBA); Privacy calculus theory (PCT); Internet privacy concerns (IPC); Intrusiveness; Personalisation; Monetary rewards; General data protection regulation (GDPR) 1 6 2019 2019-06-01 10.1016/j.chb.2018.09.015 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T12:27:28.5408153 2018-09-15T18:00:13.4142950 Faculty of Humanities and Social Sciences School of Management - Business Management Anabel Gutierrez 1 Simon O'Leary 2 Nripendra Rana 0000-0003-1105-8729 3 Yogesh Dwivedi 0000-0002-5547-9990 4 Tatiana Calle 5 0044244-15092018180057.pdf JCHBMLBAV250818.pdf 2018-09-15T18:00:57.1430000 Output 419138 application/pdf Accepted Manuscript true 2019-09-20T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng
title Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
spellingShingle Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
Nripendra Rana
Yogesh Dwivedi
title_short Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
title_full Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
title_fullStr Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
title_full_unstemmed Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
title_sort Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
author_id_str_mv b00e18aa519cd578d4b242e376e70331
d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Nripendra Rana
Yogesh Dwivedi
author2 Anabel Gutierrez
Simon O'Leary
Nripendra Rana
Yogesh Dwivedi
Tatiana Calle
format Journal article
container_title Computers in Human Behavior
container_volume 95
container_start_page 295
publishDate 2019
institution Swansea University
issn 0747-5632
doi_str_mv 10.1016/j.chb.2018.09.015
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2019-06-01T03:55:28Z
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score 11.012924

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