Rana, N., Gutierrez, A., O'Leary, S., Dwivedi, Y., & Calle, T. (2019). Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor. Computers in Human Behavior, 95, pp. 295-306. doi:10.1016/j.chb.2018.09.015

Rana, Nripendra, Anabel Gutierrez, Simon O'Leary, Yogesh Dwivedi, and Tatiana Calle. "Using Privacy Calculus Theory to Explore Entrepreneurial Directions in Mobile Location-based Advertising: Identifying Intrusiveness As the Critical Risk Factor." Computers in Human Behavior 95 (2019): 295-306.

Rana, Nripendra, et al. "Using Privacy Calculus Theory to Explore Entrepreneurial Directions in Mobile Location-based Advertising: Identifying Intrusiveness As the Critical Risk Factor." Computers in Human Behavior 95 (2019): 295-306.