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Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality
Mina Tajvidi,
Yichuan Wang,
Nick Hajli,
Peter E.D. Love
Computers in Human Behavior
Swansea University Author: Mina Tajvidi
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DOI (Published version): 10.1016/j.chb.2017.11.006
Abstract
Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality
| Published in: | Computers in Human Behavior |
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| ISSN: | 07475632 |
| Published: |
2017
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa36715 |
| College: |
Faculty of Humanities and Social Sciences |
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