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Journal article 1361 views 565 downloads

Examining the impact of gamification on intention of engagement and brand attitude in the marketing context

Yang Yang, Yousra Asaad, Yogesh Dwivedi

Computers in Human Behavior, Volume: 73, Pages: 459 - 469

Swansea University Author: Yogesh Dwivedi

DOI (Published version): 10.1016/j.chb.2017.03.066

Published in: Computers in Human Behavior
Published: 2017
URI: https://cronfa.swan.ac.uk/Record/cronfa32931
first_indexed 2017-04-05T03:56:43Z
last_indexed 2018-04-21T04:26:06Z
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title Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
spellingShingle Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
Yogesh Dwivedi
title_short Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
title_full Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
title_fullStr Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
title_full_unstemmed Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
title_sort Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Yang Yang
Yousra Asaad
Yogesh Dwivedi
format Journal article
container_title Computers in Human Behavior
container_volume 73
container_start_page 459
publishDate 2017
institution Swansea University
doi_str_mv 10.1016/j.chb.2017.03.066
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2017-08-31T19:06:15Z
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