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Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Ali Abdallah Alalwan,
Raed Salah Algharabat 
,
Abdullah Mohammed Baabdullah,
Nripendra P. Rana,
Zainah Qasem,
Yogesh Dwivedi
,
Abdullah Mohammed Baabdullah,
Nripendra P. Rana,
Zainah Qasem,
Yogesh Dwivedi
Journal of Enterprise Information Management, Volume: 33, Issue: 3, Pages: 627 - 653
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1108/jeim-07-2019-0194
Abstract
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
| Published in: | Journal of Enterprise Information Management |
|---|---|
| ISSN: | 1741-0398 |
| Published: |
Emerald
2020
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa53284 |
| Keywords: |
Mobile shopping; Mobile interactivity; Customer engagement |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
3 |
| Start Page: |
627 |
| End Page: |
653 |