Journal article 1360 views 565 downloads
Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
Yang Yang,
Yousra Asaad,
Yogesh Dwivedi 
Computers in Human Behavior, Volume: 73, Pages: 459 - 469
Swansea University Author:
Yogesh Dwivedi
DOI (Published version): 10.1016/j.chb.2017.03.066
Abstract
Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
| Published in: | Computers in Human Behavior |
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| Published: |
2017
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32931 |
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| College: |
Faculty of Humanities and Social Sciences |
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| Start Page: |
459 |
| End Page: |
469 |