Journal article 1446 views
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Yichuan Wang,
Shih-Hui Hsiao,
Zhiguo Yang,
Nick Hajli 
Industrial Marketing Management, Volume: 54, Pages: 56 - 70
Swansea University Author:
Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1016/j.indmarman.2015.12.008
Abstract
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
| Published in: | Industrial Marketing Management |
|---|---|
| ISSN: | 00198501 |
| Published: |
2016
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32344 |
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2017-03-08T20:03:32Z |
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2019-09-25T19:46:05Z |
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cronfa32344 |
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SURis |
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2019-09-25T15:59:41.7214387 v2 32344 2017-03-08 The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2017-03-08 CBAE Journal Article Industrial Marketing Management 54 56 70 00198501 30 4 2016 2016-04-30 10.1016/j.indmarman.2015.12.008 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2019-09-25T15:59:41.7214387 2017-03-08T14:32:49.4605293 Faculty of Humanities and Social Sciences School of Management - Business Management Yichuan Wang 1 Shih-Hui Hsiao 2 Zhiguo Yang 3 Nick Hajli 0000-0002-9818-181X 4 |
| title |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
| spellingShingle |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities Nick Hajli |
| title_short |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
| title_full |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
| title_fullStr |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
| title_full_unstemmed |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
| title_sort |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
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7608daaad16c0921edd18f5ac2643553 |
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7608daaad16c0921edd18f5ac2643553_***_Nick Hajli |
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Nick Hajli |
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Yichuan Wang Shih-Hui Hsiao Zhiguo Yang Nick Hajli |
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Journal article |
| container_title |
Industrial Marketing Management |
| container_volume |
54 |
| container_start_page |
56 |
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2016 |
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Swansea University |
| issn |
00198501 |
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10.1016/j.indmarman.2015.12.008 |
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Faculty of Humanities and Social Sciences |
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2016-04-30T04:03:26Z |
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11.089407 |