Journal article 1110 views
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Industrial Marketing Management, Volume: 54, Pages: 56 - 70
Swansea University Author: Nick Hajli
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DOI (Published version): 10.1016/j.indmarman.2015.12.008
Abstract
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Published in: | Industrial Marketing Management |
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ISSN: | 00198501 |
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2016
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa32344 |
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2019-09-25T15:59:41.7214387 v2 32344 2017-03-08 The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2017-03-08 CBAE Journal Article Industrial Marketing Management 54 56 70 00198501 30 4 2016 2016-04-30 10.1016/j.indmarman.2015.12.008 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2019-09-25T15:59:41.7214387 2017-03-08T14:32:49.4605293 Faculty of Humanities and Social Sciences School of Management - Business Management Yichuan Wang 1 Shih-Hui Hsiao 2 Zhiguo Yang 3 Nick Hajli 0000-0002-9818-181X 4 |
title |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
spellingShingle |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities Nick Hajli |
title_short |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
title_full |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
title_fullStr |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
title_full_unstemmed |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
title_sort |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities |
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7608daaad16c0921edd18f5ac2643553 |
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Nick Hajli |
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Yichuan Wang Shih-Hui Hsiao Zhiguo Yang Nick Hajli |
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Industrial Marketing Management |
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10.1016/j.indmarman.2015.12.008 |
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2016-04-30T07:06:07Z |
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