Journal article 1446 views
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Yichuan Wang,
Shih-Hui Hsiao,
Zhiguo Yang,
Nick Hajli 
Industrial Marketing Management, Volume: 54, Pages: 56 - 70
Swansea University Author:
Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1016/j.indmarman.2015.12.008
Abstract
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
| Published in: | Industrial Marketing Management |
|---|---|
| ISSN: | 00198501 |
| Published: |
2016
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa32344 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
56 |
| End Page: |
70 |