Journal article 1046 views
Consumer behaviour in the context of SMS-based marketing
Mahmud Akhter Shareef,
Yogesh Dwivedi 
,
Nripendra Rana
,
Nripendra Rana
The Marketing Review, Volume: 15, Issue: 2, Pages: 135 - 160
Swansea University Authors:
Yogesh Dwivedi , Nripendra Rana
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1362/146934715X14373846573540
Abstract
Consumer behaviour in the context of SMS-based marketing
| Published in: | The Marketing Review |
|---|---|
| Published: |
2015
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa23844 |
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| first_indexed |
2015-10-18T00:51:27Z |
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| last_indexed |
2018-02-09T05:03:04Z |
| id |
cronfa23844 |
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SURis |
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| title |
Consumer behaviour in the context of SMS-based marketing |
| spellingShingle |
Consumer behaviour in the context of SMS-based marketing Yogesh Dwivedi Nripendra Rana |
| title_short |
Consumer behaviour in the context of SMS-based marketing |
| title_full |
Consumer behaviour in the context of SMS-based marketing |
| title_fullStr |
Consumer behaviour in the context of SMS-based marketing |
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Consumer behaviour in the context of SMS-based marketing |
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Consumer behaviour in the context of SMS-based marketing |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana |
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Yogesh Dwivedi Nripendra Rana |
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Mahmud Akhter Shareef Yogesh Dwivedi Nripendra Rana |
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The Marketing Review |
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15 |
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2015 |
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| published_date |
2015-12-31T03:28:12Z |
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