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Journal article 1646 views

Consumer behaviour in the context of SMS-based marketing

Mahmud Akhter Shareef, Yogesh Dwivedi, Nripendra Rana Orcid Logo

The Marketing Review, Volume: 15, Issue: 2, Pages: 135 - 160

Swansea University Authors: Yogesh Dwivedi, Nripendra Rana Orcid Logo

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DOI (Published version): 10.1362/146934715X14373846573540

Published in: The Marketing Review
Published: 2015
URI: https://cronfa.swan.ac.uk/Record/cronfa23844
first_indexed 2015-10-18T00:51:27Z
last_indexed 2018-02-09T05:03:04Z
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spelling 2015-12-16T14:24:43.5414151 v2 23844 2015-10-17 Consumer behaviour in the context of SMS-based marketing d154596e71b99ad1285563c8fdd373d7 Yogesh Dwivedi Yogesh Dwivedi true false b00e18aa519cd578d4b242e376e70331 0000-0003-1105-8729 Nripendra Rana Nripendra Rana true false 2015-10-17 Journal Article The Marketing Review 15 2 135 160 31 12 2015 2015-12-31 10.1362/146934715X14373846573540 COLLEGE NANME COLLEGE CODE Swansea University 2015-12-16T14:24:43.5414151 2015-10-17T15:09:08.6863660 Faculty of Humanities and Social Sciences School of Management - Accounting and Finance Mahmud Akhter Shareef 1 Yogesh Dwivedi 2 Nripendra Rana 0000-0003-1105-8729 3
title Consumer behaviour in the context of SMS-based marketing
spellingShingle Consumer behaviour in the context of SMS-based marketing
Yogesh Dwivedi
Nripendra Rana
title_short Consumer behaviour in the context of SMS-based marketing
title_full Consumer behaviour in the context of SMS-based marketing
title_fullStr Consumer behaviour in the context of SMS-based marketing
title_full_unstemmed Consumer behaviour in the context of SMS-based marketing
title_sort Consumer behaviour in the context of SMS-based marketing
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
b00e18aa519cd578d4b242e376e70331
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
b00e18aa519cd578d4b242e376e70331_***_Nripendra Rana
author Yogesh Dwivedi
Nripendra Rana
author2 Mahmud Akhter Shareef
Yogesh Dwivedi
Nripendra Rana
format Journal article
container_title The Marketing Review
container_volume 15
container_issue 2
container_start_page 135
publishDate 2015
institution Swansea University
doi_str_mv 10.1362/146934715X14373846573540
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Accounting and Finance{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Accounting and Finance
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published_date 2015-12-31T06:27:19Z
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