Journal article 1171 views
Consumer behaviour in the context of SMS-based marketing
Mahmud Akhter Shareef,
Yogesh Dwivedi 
,
Nripendra Rana
,
Nripendra Rana
The Marketing Review, Volume: 15, Issue: 2, Pages: 135 - 160
Swansea University Authors:
Yogesh Dwivedi , Nripendra Rana
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DOI (Published version): 10.1362/146934715X14373846573540
Abstract
Consumer behaviour in the context of SMS-based marketing
| Published in: | The Marketing Review |
|---|---|
| Published: |
2015
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa23844 |
| Tags: |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| Start Page: |
135 |
| End Page: |
160 |