Journal article 948 views
Thinking strategically about pricing decisions
Nigel Piercy,
David W. Cravens,
Nikala Lane
Journal of Business Strategy, Volume: 31, Issue: 5, Pages: 38 - 48
Swansea University Authors: Nigel Piercy, Nikala Lane
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DOI (Published version): 10.1108/02756661011076309
Abstract
Thinking strategically about pricing decisions
Published in: | Journal of Business Strategy |
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ISSN: | 0275-6668 |
Published: |
2010
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa15877 |
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title |
Thinking strategically about pricing decisions |
spellingShingle |
Thinking strategically about pricing decisions Nigel Piercy Nikala Lane |
title_short |
Thinking strategically about pricing decisions |
title_full |
Thinking strategically about pricing decisions |
title_fullStr |
Thinking strategically about pricing decisions |
title_full_unstemmed |
Thinking strategically about pricing decisions |
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Thinking strategically about pricing decisions |
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df21aa7b844f3fd66857825544318e97 b0a79b68c09ed9c9d624888f2926e4da |
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df21aa7b844f3fd66857825544318e97_***_Nigel Piercy b0a79b68c09ed9c9d624888f2926e4da_***_Nikala Lane |
author |
Nigel Piercy Nikala Lane |
author2 |
Nigel Piercy David W. Cravens Nikala Lane |
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Journal article |
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Journal of Business Strategy |
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31 |
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0275-6668 |
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10.1108/02756661011076309 |
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2010-12-31T03:18:06Z |
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11.037144 |