APA Citation

Piercy, N., Cravens, D. W., & Lane, N. (2010). Thinking strategically about pricing decisions. Journal of Business Strategy, 31(5), pp. 38-48. doi:10.1108/02756661011076309

Chicago Style Citation

Piercy, Nigel, David W. Cravens, and Nikala Lane. "Thinking Strategically About Pricing Decisions." Journal of Business Strategy 31, no. 5 (2010): 38-48.

MLA Citation

Piercy, Nigel, David W. Cravens, and Nikala Lane. "Thinking Strategically About Pricing Decisions." Journal of Business Strategy 31.5 (2010): 38-48.

Warning: These citations may not always be 100% accurate.