Search: '"Industrial Marketing Management"'

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Swansea University Author: Nigel Piercy
Published in Industrial Marketing Management (2009)
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Swansea University Author: Nigel Piercy
Published in Industrial Marketing Management (2011)
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Swansea University Authors: Nigel Piercy, Nikala Lane
Published in Industrial Marketing Management (2009)
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Swansea University Author: Nick Hajli
Published in Industrial Marketing Management (2018)
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Swansea University Author: Nick Hajli
Published in Industrial Marketing Management (2016)
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Social entrepreneurship orientation: Drivers of success for start-ups and established industrial firms / Jantje Halberstadt, Thomas Niemand, Sascha Kraus, Gadaf Rexhepi, Norbert Kailer

Swansea University Author: Paul Jones
Published in Industrial Marketing Management (2021)
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Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic / Ali Abdallah Alalwan, Abdullah M. Baabdullah, Nripendra P. Rana, Banita Lal, Ramakrishnan Raman

Swansea University Author: Yogesh Dwivedi
Published in Industrial Marketing Management (2021)
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Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing / Tasnim M. Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong

Swansea University Author: Yogesh Dwivedi
Published in Industrial Marketing Management (2020)
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Achieving superior organizational performance via big data predictive analytics: A dynamic capability view / Shivam Gupta, Vinayak A. Drave, Abdullah M. Baabdullah, Elvira Ismagilova

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Advancing algorithmic bias management capabilities in AI-driven marketing analytics research / Shahriar Akter, Saida Sultana, Marcello Mariani, Samuel Fosso Wamba, Konstantina Spanaki

Swansea University Author: Yogesh Dwivedi
Published in Industrial Marketing Management (2023)
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Swansea University Author: Yogesh Dwivedi
Published in Industrial Marketing Management (2024)
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Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement / M.S. Balaji, Abhishek Behl, Kokil Jain, Abdullah M. Baabdullah, Mihalis Giannakis, et al

Swansea University Author: Yogesh Dwivedi
Published in Industrial Marketing Management (2023)
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Swansea University Author: David Pickernell
Published in Industrial Marketing Management (2022)
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The future of marketing analytics in the sharing economy / Shahriar Akter, Umme Hani, Anuj Sharma

Swansea University Author: Yogesh Dwivedi
Published in Industrial Marketing Management (2022)
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Journal article


Swansea University Author: Nick Hajli
Published in Industrial Marketing Management (2020)
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